Intercontinental The Pavilion was a winning submission for a design contest held by Dezeen & Bentley. The brief was to imagine the future of Bentley retail experience. The concept was done at Ultra Design & Strategy ltd., where I was responsible for the concept creation together with Kristian Talvitie.
CONCEPT
The Intercontinental Pavilion for Bentley works as the handover venue for a limited series of vehicles. The customers ordering these special vehicles are invited to the pavilion temporarily located at the origins of their version of the Intercontinental series vehicle.
The frame is built from locally sourced materials by local craftspersons. When it's no longer needed, the pavilion can be dismantled without leaving a trace.
